All New Colorado Model Range
The new high-riding Colorado will be sold in three body styles, Single Cab, Space Cab and the family-friendly Crew Cab, and four models – DX, LX, LT and LTZ.
All Colorado models powered by the 132kW 2.8-litre diesel powertrain will benefit from a class-leading towing capacity of 3.5-tonne, while the new 4×2 DX Single Cab featuring Holden’s 110kW 2.5-litre turbo diesel engine will have an impressive three-tonne towing capacity.
The Colorado workhorse will also boast a one-tonne payload across the range1 – regardless of powertrain – and will be available in 4×2 or 4×4 guise across all Single and Crew Cab models, while Space Cab will be 4×4 only.
Holden offers a six-speed automatic transmission as a $2,000 option on every model except the entry level DX cab chassis, which is available with a 5-speed manual transmission only.
Holden Executive Director Sales, Marketing and Aftersales, John Elsworth, said he was pleased to announce the Colorado model line-up well ahead of launch.
“With this announcement, customers can now pre-order a Colorado at their Holden dealer before the end of the financial year, and secure the first deliveries,” Elsworth said.
“Like our Dealers, we’re really keen to show customers what a great product we have with this new generation Colorado.
“We’ve been able to put together a really competitive package with impressive diesel performance, great driving dynamics and a one-tonne payload on every model.
“Colorado has been developed for the global market with significant Holden input. The Holden Colorado will have a suspension tune that’s unique to Australia and many of the accessories have been developed locally to specifically suit our conditions.
“With four Colorado models and three different body styles in either 4×2 or 4×4, we have a Colorado to suit every customer.
“And the icing on the cake is Colorado’s 3.5-tonne towing capacity on all models equipped with the new 2.8-litre turbo diesel engine.”
The 2012 Holden Colorado will be packed with lifestyle and comfort features including Bluetooth® connectivity, power windows, two auxiliary power outlets, auxiliary input, USB port and iPod® compatible audio system.
Colorado will also have a comprehensive array of safety features with Electronic Stability Control, ABS, driver and front passenger airbags and side curtain airbags standard across the range.
Holden will release a full list of specifications and features for the new Colorado range closer to its mid-year launch. In the meantime, customers can preview and register their interest at: www.holden.com.au
Holden will offer seven exterior colour choices, which are:
Colorado 4×2
- Carbon Flash* – metallic black
- Summit White – solid white
- Nitrate* – classic silver metallic
- Royal Grey* – metallic grey
Colorado 4×4
- Summit White – solid white
- Carbon Flash* – metallic black
- Royal Grey* – metallic gre
- Nitrate* – classic silver metallic
- Blue Mountain* – metallic light blue
- Oceanic Blue* – bright metallic blue
- Sizzle – bright metallic red
*Prestige paint is an additional $550
Holden Caps New Vehicle Servicing Costs
HoldenWise Capped Price Servicing
From today, Holden will introduce HoldenWise Capped Price Servicing, which offers customers significant savings and impressive value for money for standard scheduled services across the three-year/60,000km capped price service period*.
HoldenWise Capped Price Servicing applies to the Series II Commodore sedan, Sportwagon and Ute range, Cruze hatch and sedan, Captiva 5 and 7, Barina Classic, new generation Barina hatch and sedan, Barina Spark and Caprice. The new generation Colorado LCV will also be eligible for capped price servicing when it’s launched later this year.
Holden Director of Customer Service and Retention, Narelle Stack, said the new HoldenWise Capped Price Servicing program would provide greater consistency, certainty and transparency of servicing costs throughout the first three years of ownership.
“We’ve been listening to customer feedback and there’s a growing demand for upfront service pricing. Customers tell us servicing costs are a key factor influencing their purchase decision,” she said.
“Today we’re introducing a very competitive capped price servicing scheme, which offers Holden customers impressive value for money and peace of mind, across our key new models.
“Holden’s capped price servicing scheme is central to a suite of products designed to give our customers an outstanding ownership experience and keep them coming back to Holden.”
Earlier this year, Holden introduced its first mobile phone app called myHolden. The app enables Holden owners to perform a range of functions from their mobile device, including scheduling a vehicle service, locating a Holden dealer and contacting Holden Roadside Assist.
Every new eligible Holden model sold on or from Sunday 1 April will qualify for HoldenWise Capped Price Servicing.
Next Generation Holden Manufacturing Secured
Holden will build two all-new cars in Australia in the second half of this decade with the support of a $275 million co-investment package from the Australian, South Australian and Victorian Governments.
Making the announcement in Canberra today, Prime Minister the Hon Julia Gillard MP was joined by Minister for Industry and Innovation, the Hon Greg Combet AM MP, Premier of South Australia, the Hon Jay Weatherill MP, AMWU Vehicle Division Federal Secretary, Ian Jones, and Holden Chairman and Managing Director, Mike Devereux.
Mr Devereux said the funding announcement would drive investment of more than $1 billion from Holden and help secure the future of the local car industry.
“Co-investment of this kind is critical for our industry and helps Australia compete against other car making countries that protect their industries through tariffs and/or financial support,” he said.
“Holden will receive government co-investment of $275 million and directly invest well in excess of a billion dollars in the 10-year vehicle development and manufacturing program.
“The investment will help Australia retain its capability to design, engineer and build cars with two all-new vehicles going into production at Elizabeth, South Australia, in the second half of this decade.
“The two new Australian-made cars will be world-class. They will be underpinned by global architectures from within General Motors and bring new fuel-saving, connectivity and safety technologies to Holden’s portfolio.
“The program also delivers a significant return on investment. We estimate Holden will inject around $4 billion* into the Australian economy over the life of the program.”
Holden is one of the most flexible automotive manufacturers in the world, producing 45 vehicle variants in the one plant, including small and large cars from Cruze to Caprice, for Australian and international markets.
Mr Devereux said the local market was one the most fragmented and competitive in the world with 230 models on sale in Australia today compared to 144 in 1998 when large cars enjoyed their strongest sales.
“Holden’s business model has been a great success in this competitive and challenging environment. Last year we sold more locally-made cars in Australia than any other manufacturer and nearly 60 per cent of all Holdens sold in this country were built in Elizabeth,” he said.
“We are making the cars Australians want. Commodore and Cruze are top five selling cars in Australia – so it’s clear we’re making small and large cars that meet the needs of both ends of the market.
“Government investment has been instrumental in reshaping Holden’s manufacturing operations and has enabled us to build the Cruze small car in Australia, rather than import it.
“We are acutely aware that with government investment comes great responsibility. We are focused on continuously improving our efficiency and quality to help us be amongst the best in the GM world.
“It’s also important that people understand the economic benefits that flow from this public investment.
“Holden is delivering a very attractive return on investment. We estimate the current locally-built Cruze will generate more than a billion dollars* of economic activity from Holden in Australia over the life of the program,” Mr Devereux said.
Holden is part of a sophisticated, highly innovative and fast-paced industry that supports a complex network of jobs in and outside of the industry.
“Today’s announcement is a huge vote of confidence in Holden and the Australian car industry and it highlights how important it is to maintain manufacturing in this country,” Mr Devereux said.
“On behalf of everyone at Holden and our network of component and service suppliers, I’d like to thank the government and the Australian people for their support.”
* Economic activity estimates are based on Holden’s incremental spend in Australia as a result of manufacturing these vehicles locally (versus importing), it includes total manufacturing expense of Holden (wages, utilities, contractors, maintenance etc), local supplier material content and Holden incremental non-manufacturing costs. It excludes a multiplier effect through the broader economy.
Revealed – First Look at Holden’s New Colorado 7
The first images of Holden’s tough new off-roader – the Colorado 7 4WD SUV – in its Chevrolet guise have been released ahead of the global reveal of the production vehicle at the Bangkok International Motor Show in Thailand.
The all-new seven-seater Holden Colorado 7, based on the Chevrolet Trailblazer, will be the first heavy-duty 4WD SUV to wear a Holden badge in almost a decade.
The Holden Colorado 7 shares its architecture and underpinnings with the new-generation Colorado Light Commercial Vehicle, which arrives in Australia mid-year.
Holden Executive Director Sales, Marketing and Aftersales, John Elsworth said the growing popularity of SUVs in Australia would ensure the new Colorado 7 had a ready-made fan base when it is launched at the end of 2012.
“Australians are buying more SUVs than ever before, and we’ve seen this demand reflected in the growing popularity of our Series II Captiva range,” Elsworth said.
“The Colorado 7 will be a perfect fit for customers looking for the increased packaging flexibility and lifestyle benefits of clever interior storage, seven seats and rugged off-road performance.
“Developed to deliver everything Australians could want from a tough 4WD, with coil-sprung five-link rear suspension and a competitive 3-tonne towing capacity the Colorado 7 will be an impressive addition to our SUV line-up.
“Its heavy-duty 4WD credentials and refined driving characteristics make it equally at home in the suburbs and off the beaten track.”
The Trailblazer will feature on the Chevrolet stand at the Bangkok International Motor Show from 28 March.
Holden will release official Colorado 7 product information, specification and pricing details closer to launch.
Production Commences on Dedicated LPG Commodore
Production commenced this morning on the all-new dedicated LPG Commodore at Holden’s Vehicle Operations in Elizabeth, South Australia.
In a Holden first the new LPG system will be available in models across all Commodore variants encompassing Sedan, Sportwagon, Ute and Caprice.
Plant Launch Operations Manager, Tony Sylvester said the introduction of the new LPG Commodore to the plant required a number of operational and technical enhancements to be integrated into the build process to accommodate the new model and technology.
“A number of changes across the site were made with the introduction of this model including unique body panels, changes to the facia assemblies moulded in our Plastics operations and a completely new fuel system put into place in General Assembly,” he said.
Where previously the LPG fitment of the dual fuel vehicles was completed off line, the introduction of the dedicated LPG system now required the capability to fuel vehicles with LPG during the build process to enable the car to be driven off the end of the line.
Holden has taken an innovative approach to overcome the cost and complexity of adding an additional fuel line into the plant. Holden Engineers have worked with the tank supplier to come up with the solution of providing pre-fuelled tanks which are then installed as part of the build process on the Chassis Line.
“By having the LPG tanks pre-fuelled when supplied has eliminated the need to install an LPG fuel line in the plant resulting in reduced costs for the program, increased productivity and has ensured that the introduction of the new model into the plant is smooth as possible,” Mr Sylvester said.
Launched in 2008, Holden’s Ecoline is about better fuel efficiencies today and next generation fuel advances for tomorrow that are better for the environment and affordable for the typical family. Four years later, Holden’s philosophy has not changed and the all-new dedicated LPG system perfectly epitomises the future-friendly strategy.
The dedicated LPG fuel system joins the line-up of Ecoline badged models currently produced at the Elizabeth plant that includes E85 capability across all Commodore and Caprice models, Spark Ignition Direct Injection (SIDI) on V6 models, Active Fuel Management (AFM) on automatic V8 models and a 2.0-litre diesel offering for the Cruze sedan and hatch.
“Whether it is performance, economy or size as the main driver for the customer’s purchase we have the flexibility and skill at our South Australian facility to build a variety of combinations to meet their needs,” Mr Sylvester said.
The introduction of the dedicated LPG Commodore is the latest model launch for Holden Vehicle Operations that in the last 12 months has seen the launch of the locally-made Cruze sedan and hatch line-up, model year enhancements to the Commodore and the introduction of the Chevrolet Police car program.
The all-new dedicated LPG range will be available in dealerships from next month.
All-New Dedicated Holden LPG Commodore
Holden’s dedicated LPG Commodore was the subject of an intensive and exhaustive engineering program that ensures a vehicle tailor-made for Australian conditions, with a raft of local engineering solutions that make this the best LPG Commodore ever produced.
Holden’s Program Engineering Manager for the LPG Commodore program, Brian McMurray, says the scope and exacting execution of this engineering program has ensured customers are buying a vehicle that is world-class for driveability, CO2 emissions and fuel running costs.
“The engineering team had three crucial targets for this program. To achieve less than 200 grams of CO2 per kilometre across the range, to ensure fuel running costs comparable to a small or medium-sized petrol car and finally, to ensure a seamless drive experience for customers familiar with a petrol Commodore,” said Mr Murray.
“I’m very proud to say that the team has achieved, or exceeded, those goals. After more than 1.3 million development kilometres and 78 testing and evaluation prototypes, the Holden engineering team has executed a no-compromise LPG experience.”
LPG injection system
At the very beginning of the LPG project, Holden engineers evaluated liquid and vapour-injection LPG systems. After preliminary research and building a proof of concept liquid injection prototype vehicle, it quickly became apparent that vapour injection was the only solution to achieving the program’s goals.
“Vapour injection provides lower fuel consumption and lower CO2 emissions compared to liquid, while vapour also uses fuel more efficiently with fewer pumping and parasitic losses,” said Mr McMurray.
“Vapour systems are less mechanically demanding and therefore better suited to the varying grades of LPG fuel found across Australia.
“Vapour is also best suited to the Australian climate, with more consistent start-up in hot climatic conditions.”
Powertrain
The heart of the LPG Commodore is the 3.6-litre, double overhead cam V6 engine, with four valves per cylinder. This engine has been designed to run solely on LPG and therefore has allowed for design optimisation in several key areas.
The entire LPG fuel system has seen significant development, with new fuel injectors, fuel rail and LPG fuel filter.
Specific fuel injectors have been developed, with these injectors target positioned within the engine to optimise fuel delivery – giving better performance, lower CO2 emissions and improved driveability and durability.
The fuel control system has also been optimised in the areas of fuelling, spark advance and cam positioning to ensure that the advantages of LPG are fully realised for lowest possible CO2 emissions and best performance and driveability under Australian driving conditions.
Additional highlights include hardened valves and valve seats to ensure long-term durability, while the heads and manifold are also designed specifically for the LPG Commodore to ensure optimised air flow and combustion.
As LPG contains a higher octane rating than petrol, new pistons of an optimised design have been used to raise the compression ratio to 12.2:1 to take full advantage of LPG fuel.
A particular highlight of the dedicated LPG Commodore is the new six-speed automatic transmission. Lighter, smarter and more refined, this new transmission boasts sophisticated control software that optimises shift patterns to provide outstanding driveability.
The end result is a world-class engine with excellent performance and outstanding fuel economy. Producing 180kW of power and 320Nm of torque, the dedicated LPG engine eclipses the outgoing dual-fuel LPG variant by 5kW and 2Nm. And yet the new LPG Commodore Omega sedan records 11.8L/100km on the ADR combined cycle, an improvement of 1.6L/100km – or 13 percent – compared to the dual-fuel LPG Omega sedan.
Depending on fuel prices, the Omega sedan will cost less than $1,300 per year in fuel to run, which is up to $800 a year cheaper than a 1.8-litre Toyota Corolla.*
Holden’s engineering work has ensured the entire LPG Commodore range has been awarded 4.5 stars by the Green Vehicle Guide, and exceeds “Beyond Euro 6″ exhaust emissions standards.
Combine these results with a range of more than 700km, and the LPG Commodore is a no compromise proposition, allowing customers the freedom and practicality of a large car without the large car fuel bills.
Additional highlights
Over the duration of the exhaustive LPG Commodore engineering project, numerous local engineering solutions were implemented by Holden engineers and suppliers. Several of these engineering innovations have been awarded patents.
Additional engineering highlights include the purpose-designed LPG vapouriser. This unit regulates the flow of liquid LPG, subsequently heating the fuel and causing it to vapourise, creating the vapour that is then injected into the combustion chamber. The vapouriser is another made-to-measure component, and is the only one of its type being used by an OEM manufacturer anywhere in the world on an engine of this capacity.
In order to use the vapouriser, Holden engineers had to create and execute new software to operate the vapouriser and integrate it into the powertrain system. This required unique code to be written for both the ECM and VCM management systems.
Spent exhaust gasses are managed through a specifically-designed exhaust system which is differentiated from the rest of the range by a single exhaust outlet, which also aids with refueling in hot climate conditions. This newly designed exhaust uses a twin-muffler system positioned mid-vehicle and is tailored to refinement, power and torque requirements for the LPG engine.
Refinement has also been paid special attention, with a specifically tailored noise and vibration package to ensure a pleasurable drive.
Safety
As with all Holden products, safety was an overriding priority throughout the LPG Commodore program. Like all VE Commodores, the LPG model goes beyond the mandated Australian regulatory requirements and scores the maximum five-star ANCAP safety rating while providing outstanding real-world safety.
With its incredibly rigid body structure with multiple load paths for maximum energy absorption in an impact, ESP standard on all models, as well as six standard airbags in every model, the Commodore remains one of the safest cars on the road today.
But the LPG program provided its own unique challenges to our safety engineering team.
LPG requires a larger tank than petrol in order to achieve a similar range, so to keep mass contained, Holden’s safety engineers developed a lightweight, 84-litre aluminium tank – which to our knowledge is the only mass-produced, OEM-equipped, aluminium fuel tank anywhere in the world.
In order to balance mass and weight distribution with our stringent safety requirements, the safety team relocated the tank rearward of the rear axle which was an intense engineering exercise in itself and required significant re-routing of the exhaust system among other modifications.
The tank itself is constructed from high-strength, multi-celled, aircraft grade extruded aluminium with strategically-placed additional aluminium protection plates.
The aluminium tank was the subject of intense research and development activity, including numerous simulated and physical tests of both the tank itself and in-situ within the vehicle in the form of nine barrier crash tests performed in-house.
Holden Previews Tough New 2012 Colorado
First details of the tough, new-generation 2012 Holden Colorado have been released today ahead of its much-anticipated Australian launch mid-year.
Holden’s 2012 Colorado mini-site will go live today, coinciding with the arrival of a number of pre-production vehicles for local engineering evaluation and promotional activities to be held at Holden dealerships around Australia.
The 2012 Holden Colorado range will offer customers three body styles – single cab, space cab and crew cab – and offer two all-new 2.5-litre and 2.8-litre DOHC in-line 4-cylinder turbo diesel engines.
Both engines are tuned to deliver peak torque low in the rev range for maximum driveability and cargo carrying capability, while the 2.8-litre engine – when paired with the optional six-speed automatic transmission – produces 10 per cent more power and 40 per cent more torque than the outgoing 3.0-litre diesel powertrain it replaces.
The new Colorado will boast a class-leading 3.5-tonne towing capacity across the 2.8-litre turbo diesel range and an impressive 3.0-tonne towing capacity on all 2.5-litre variants.
An extensive list of safety features will be standard across the range, including driver and front passenger airbags, side curtain airbags, anti-lock brakes with Electronic Brake force Distribution and Electronic Stability Control.
Colorado will also be equipped with lifestyle and comfort features including Bluetooth® connectivity, air-conditioning, power windows, auxiliary plug and USB port, two auxiliary power outlets and iPod® compatible audio system.
Holden Executive Director Sales, Marketing and Aftersales, John Elsworth said the company had been working hard to finalise the local range ahead of the Colorado’s official launch since the show car was revealed at the Australian International Motor Show in Melbourne last July.
“The new Colorado is a new era for Holden LCVs and will play a vital role in our product renaissance. We’re so excited about its performance as a tough, daily workhorse and active recreational vehicle that we wanted to preview the range as soon as possible,” Mr Elsworth said.
“This is the most impressive light truck ever designed by General Motors, and we expect it to be a serious challenger in the competitive Australian light commercial market.
“Our diesel-only powertrain strategy means we’ll offer two very competitive, responsive engines that boast impressive towing capacity of up to 3.5-tonne, which we know our customers will love.
“A number of new Colorados are already out on the road gathering important data on engine and transmission performance, drive quality and suspension tune. This evaluation work will continue for the next few months to make sure it is perfectly suited for Australian roads and conditions.”
“And in the meantime customers will have the chance to inspect the new range at Holden dealerships from April, with a number of Colorados touring the country as part of our pre-launch roadshow.”
Holden is currently performing local development work on the new Colorado using a series of engineering tests, which includes a rigorous five-month real-world drive quality evaluation on Australian roads.
The Colorado workhorse will be put through its paces in a range of recreational activities typically experienced by light commercial vehicle customers, including four-wheel driving, towing, farming, camping and fishing.
Colorado pricing and full model line-up details will be announced closer to launch.
Holden Announces Wagon To Join Cruze Line-up
A stunning new wagon will join Holden’s popular Cruze line-up within the next 12 months.
The imported model will be the third variant of Holden’s favourite small car and promises to combine the practicality of a wagon with the high-tech features and sporty style that has made Cruze sedan and hatch so popular.
The Chevrolet version of the Cruze wagon will make its global premiere at the Geneva Motor Show early next month.
The latest Cruze bodystyle complements sedan and hatch which have sold in excess of one million vehicles globally since the carline was launched in 2009.
Holden Executive Director of Sales, Marketing and Aftersales, John Elsworth said he was looking forward to welcoming the Cruze wagon to Australia.
“Cruze wagon ticks all the boxes, it offers distinctive design, dynamic driving, space and economy,” said Mr Elsworth.
“Cruze has been a fantastic success story for Holden, it’s been extremely well received by our customers making it Australia’s fifth highest-selling car in 2011.
“We’re confident Cruze wagon will take the nameplate from strength to strength and reach new customers who are looking for more versatility.”
The new wagon will feature generous storage space and a high level of standard features and safety that customers have come to expect from a Cruze.
Cruze wagon, at 4,675mm, is slightly longer than the hatch (4,510mm) and sedan (4,597mm) models. Load space ranges from 500 litres up to the window line in the rear to nearly 1,500 litres up to the roof top with the rear seats folded down.
The exterior design features a tapering single arch roofline and comes with roof racks as standard, providing convenience while maintaining a poised and sporty look.
More details will be released closer to the launch date.
Holdens Make a Strong Showing in January
Holden has enjoyed a strong January sales result, with positive performances across a range of local and imported passenger and SUV models.
According to official VFACTS figures released today by the Federal Chamber of Automotive Industries, Holden sales increased 8.1 per cent compared to January 2011 – well ahead of the market at 4.3 per cent – with the company selling a total of 9061 vehicles for 11.8 per cent market share.
The South Australian-built Cruze small car led Holden sales for the first time, with 2,445 sales for the month and 13.1 per cent share of the small car segment.
Cruze was closely followed by Commodore, which sold 2170 units in January for 49.7 per cent of the large car segment.
Holden’s seven-seat Captiva 7 kicked off 2012 as the second best-selling large SUV with 997 units and 13.8 per cent segment share. Its Captiva 5 stablemate also put in a strong performance with 662 units sold.
In only its third month of sales, the new-generation Barina Hatch contributed to an outstanding Barina result of 1,318 units and a healthy 13.8 per cent share of the competitive light car segment.
Holden Director of Sales Philip Brook said although January was traditionally a quieter month, recently-introduced models like the Series II Captiva, Barina and Cruze Hatch were proving hot property.
“Holden’s product renaissance is really picking up pace and key models are notching up very pleasing performances in their respective segments,” he said.
“We’ve got more exciting and diverse products in the pipeline, beginning with a new Barina sedan, which goes on sale this month. The sedan will add a new element of flexibility and choice to our Barina line-up, which is already a strong performer for Holden.
“As we speak, Holden experts are putting the finishing touches on the all-new Colorado light truck, and we expect it to be a serious challenger in the Australian light commercial market.
“And we’ve got a fantastic story to tell about our new mono-fuel LPG Commodore, which will offer customers large car practicality and reduced running costs, as we roll out the new LPG model line-up in the coming weeks.
“Our focus remains on building and selling the cars Australians want to buy and with a raft of new models due in the coming months, we’re looking forward to an exciting year ahead.”
Commodore and Cruze in the Top Five
For the first time since 2005, two Holden vehicles – Commodore and Cruze – have finished the year among Australia’s top five-selling vehicles.
After a record 15 years as Australia’s number one selling car, the Commodore – Holden’s steadfast local hero – closed 2011 in the number two position with sales of 40,617 units.
Having led year-to-date sales for seven months in 2011, the Commodore passenger range sold 2,814 units in December, making it Australia’s second most popular car for the year.
The Holden Cruze sold 2,783 units in December, placing it the fourth highest-selling car in December and fifth for 2011. Holden sold a total 33,784 Cruzes last year, an increase of 5,450 units or 19.2 per cent compared to 2010. It was also Holden’s best December Cruze result on record.
Elsewhere, Holden experienced a record December for its Captiva 5 SUV, selling 499 units, and the best Captiva 7 December result since 2009, with 992 sales.
The recently-introduced Barina hatch continued to attract new buyers, helping Holden to sell 1,343 Barinas in only its second full month of sales. The result was also the best December in the nameplate’s 26-year history in Australia.
Holden Executive Director Marketing, Sales and Aftersales John Elsworth said while market conditions had been challenging in the closing months of 2011, Holden still had much to celebrate.
“We’re extremely proud of Commodore. No other car in Australian history has been number one for 15 years in a row, and it’s an achievement Holden is very proud of,” he said.
“During Commodore’s 15-year reign as the number one car the local market has changed significantly with new brands and even completely new types of vehicles giving customers more options than ever before.
“Whole new segments and models have been created, which simply didn’t exist 15 years ago, and this has given Australian consumers unprecedented choice.
“For Commodore to remain so strong throughout this time is a testament to the innovation and talent within Holden and the local industry, which has consistently introduced new, world-class technologies and features alongside or even ahead of the competition.
“Right now, we’re focussing on selling the cars our customers want. Whether it’s a small or large car built at our local manufacturing operations or an imported model from our diverse product portfolio.
“Cruze is another great success story for Holden. Since we started to build the Cruze locally in our Adelaide assembly plant last year, we’ve introduced a range of new fuel efficient engines and launched a distinctive locally-designed hatch, and Cruze has been extremely well received by our customers.
“There’s no doubt we have a challenging year ahead in 2012 but we’re looking forward to the announcement of a new dedicated LPG Commodore in the coming weeks, which will offer significantly reduced running costs and lower carbon emissions, and the arrival of our new generation Colorado LCV mid-year.”
Holden’s December sales totalled 10,193 with a market share of 12.4 per cent. Overall, Holden sold a total of 126,095 units in 2011, bringing the company’s year-end market share to 12.5 per cent.