Holden doubles Caprice appeal with Series II
The introduction of an updated WM Series II range in September will mark the debut of the Holden Caprice V-Series.
The sports luxury V-Series designation matches that of other premium Holdens and identifies this model as top-of-the-range.
Completing the line-up is the Caprice Series II, which shares the stretched silhouette, 18-inch alloy wheels and strong design character of its counterpart.
With this move, Holden discontinues its long-running Statesman nameplate.
Holden Executive Director of Sales, Marketing and Aftersales John Elsworth said the revised long-wheel base strategy was the result of detailed customer feedback.
“Market research consistently told us that the Caprice nameplate, with its definite sports luxury character, appealed to a far broader customer base,” Mr Elsworth said.
“We believe that presenting a choice of two models which share the same strong brand appeal but differ in specification will now make the step up to Caprice from its short-wheelbase siblings such as the Calais V, a more natural move for many buyers.